Download opticstar cameras. Weekly frequency of exposure has an effect on driving upper-funnel brand metrics. From our research, we found that up to 80% of the overall potential impact on Ad Recall and Brand Awareness occurs within the first 2 exposures per week of a campaign.
As we move down the funnel, a slightly higher frequency is needed to drive lift. This relationship can be seen in our analysis of Campaign Awareness, whereby more exposures per week are needed to achieve 80% of the overall potential impact. Option driver.
While further value can be attained with increased weekly frequency, the impact of each added weekly exposure diminishes relative to the first impressions. With a fixed campaign budget, increasing the weekly frequency of exposure has a trade-off on the size of the audience reach.
The length of the Twitter ad campaign is important in driving upper-funnel brand metrics, where campaigns with a duration of between 4 and 12 weeks see higher lifts in Recall (+5%), Brand Awareness (+18%), and Campaign Awareness (+14%) than those with flight under 4 weeks at 4 exposures per week.
Puf Caps Twitter
Fredericton Caps Twitter
Rasmus ‘Caps’ Winther surprised the world when he joined the team in November 2018, leaving G2’s biggest rival, Fnatic. With Perkz moving to the bot lane to make room for the best player in the West, Caps was quick to show the title was well deserved with a dominating year long performance and winning MVP. The latest tweets from @G2esports.